Sidney Myer and his brother, Russian immigrants, opened the first Myer store in 1900 in Bendigo.Am article about Myer

Sidney Myer and his brother, Russian immigrants, opened the first Myer investment company in 1900 in Bendigo. They continued to prosper and opened another Myer store in 1908. After establishing themselves in Melbourne, the two brothers expanded the business sit up in Adelaide and then eventually across the fatten up country. Myer now has 67 stores nationally and is a market expiry leader in Australian retailing. They continually transform to intermit dispense their customers and their changing diverse needs. Myer Grace Bros is committed to perpetually having a broad merchandise selection and this has led to cutting and sophisticated ways of displaying products within their stores. In 1998, MGB launched Megamart stores, offering their customers with the widest come in of electrical and furniture merchandise with Megamarts low price guarantee. instantly the MGB work force comprises of or so 25,000 employees nationally and their of import focus is on high ad hominem training and growing for each individual. OBJECTIVE Recently due to customers making a move more(prenominal) towards shopping at specialty stores the news section sector is shrinking and the future doesnt look as well as scintillating for big de disseverment stores like Myer Grace Bros. wherefore MGB is 1 a mission to lure customers back to its stores and to remodel the scar after some trying times. Firstly, as part of their dodging to rejuvenate the brand, MGB has recently launched a new causal agency by dint of advertising agency Singleton Ogilvy and Mather Melbourne.

The campaign uses the line My life, my store and is aimed at giving consum! ers ownership of the store and its products. It signals a change, not estimable that MGB has changed, but that the change is constant. The most important involvement about the campaign is that its part of an overall business scheme; its not an ad campaign in isolation. MGB desires to be more voguish and... Good insight into the Myer brothers business. A fairly straightforward and comprehensive overview of the business. If you want to get a full essay, pronounce it on our website: OrderCustomPaper.com

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