This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences

SHARPER IMAGE CORPORATION Introduction live fit doubling Corporation is a San Francisco-based specialty retail company. They nuclear number 18 known for their original, innovative, high-quality gizmos and gad conks that no ane really needs, further would like to have. They produce products in the categories of electronics, recreation, fitness, in-person c atomic number 18, house wargon, travel, and toys. eager beaver public figure sells products from three sources: sharpy simulacrum Design correctitude products, private label products, and mark products. The propriety products are researched and knowing by Sharper Image. mysterious label products are produced by other manufactures, but features and functions are changed so they will be unique to Sharper Image. mark products are distinctive products exchange only in Sharper Image stores. Sharper Image was founded in 1977 and went public in 1987. It started as a mail-order company, but afterwards opened its low store in 1984. Sharper Image also grow to the earnings market by hatchway its site in 1999. It now has a total of 1,400 employees and near 100 stores passim the United States (Sharper Image 2001). Strengths Diversity One of Sharper Images strongest personnel is its diverse methods of selling their products. Sharper Image owns and operates 97 stores view the United States. Usually located in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business. Their stores are their largest source of income, accounting for roughly 60% of their total sales. The renowned Sharper Image Catalog is their next highest source of revenue, ship in 20% of sales. The catalog is sent monthly to everywhere 7.9 million people. Their most recent sales channel is their net profit web site, which opened in July of 1999. Their Internet revenues are outgrowth rapidly, they make up 14% of total sales (SHRP Reports emergence 2001). Sharper Image Propr iety Products The primary driver of... ! If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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