Analysis of Salt in India

broadcast of endorsement course of study (Semester triple/IV), MBA (Master of blood line Administration) contour Code MBT601-1 physique Integrated market converse L 3 Hrs. , T 1 Hr. , Per Week full attribute 7 Objectives The objective of this course is to provide the disciples with knowhow close selling Communication, Integration concepts, Media be after and purchase concepts. Learning this course would equip the scholars in building there rush in advertising and media planning. social unit I introduction to Marketing Communication impression Functional areas of Marketing Communications How does marketing communication work.Concept of brand-customer touch points. unit of measurement II Concept of Integrated Marketing Communication planning operation-identifying target audience, analyzing SWOT, determine marketing communication objectives, developing strategies and tactics, setting the budget and evaluating effectiveness. Concept of internal marketing. whole t hree Creative Concept and Messages the message outline brief, the creative process, unit IV Message Execution Message storytelling, tone and panache, copy writing, message consistency, the consistency triangle. whole V Media planning, media classification, media strengths and weaknesses, Audience counseling and measurement, out of home media, harvest-time placement. building block VI Media targeting, media profiles, CDI-BDI ratiocination, calculating reach and frequency, GRP and TRP concept and calculation, IMC media mix, calculating media cost, media scheduling. text edition have 1. Principles of announce and IMC Duncan, Tom. McGraw Hill. name Books 1. Integrated Marketing Communications Pickton, D. and Broderick, A. Prentice Hall. 2. victimization advertising and promotion to build brands Blyth, J. Pearson 3. Advertising management by Jethwaney Pub by Oxford. . building the Indian stake Kapoor, MacMillan political platform of Second Year (Semester collar/IV), MBA (Master of stemma Administration) programme Code MBT601-2 dustup Brand attention L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week wide-cut ascribe 7 Objectives The objective of this course is to teach scholarly persons the broad topic of brand equity and brand management. Learning this course would attention them to generalize the key issues in planning and evaluating brand strategies. The course covers theories, imitates and other tools which are used to make better branding finiss. unit of measurement IBrands and Brand instruction What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? branding challenges and opportunities, Brand equity concept, strategic Brand wariness carry out The guest Based Brand equity Brand Knowledge Building a Strong Brand, Brand-Building Implications. building block II Brand Positioning Identifying and Establishing Brand Positioning, Positioning Guidelines, formation and Establishing Brand Values, Interna l Branding. Choosing Brand Elements to Build Brand impartiality Criteria for Choosing the Brand Elements, Options and Tactics for Brand Elements. social unit terzetto patterning Marketing Programs to Build Brand Equity New Perspective on Marketing, Product strategy, Pricing Strategy, Channel Strategy. Leveraging Secondary Brand Knowledge to Build Brand Equity Conceptualizing the Leveraging Process, Company, terra firma of Origin and other Geographic Areas, Channels of Distribution, Co- branding, Licensing, Celebrity endorsement, Sporting, Cultural, or Others Events, Third Party Sources. social unit IV Developing a Brand Equity beat and focussing system The Brand Value Chain, designing Brand Tracking Studies, Establishing a Brand Equity Management System.Measuring Sources of Brand Equity Qualitative inquiry Techniques, numerical Research Techniques Measuring Outcomes of Brands Equity Capturing Market military operation, Comparative Methods, Holistic Methods. unit V Desi gning and Implementing Branding Strategies The Brand-Product Matrix, Brand Hierarchy, Designing a Branding Strategy. Introducing and Naming New Products and Brand Extensions New Products and Brand Extensions, Advantages of Extensions, Dis reinforcements of Brand Extensions, Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities. social unit VI Managing Brands over Time Reinforcing Brands, revitalize Brands, Adjustments to the Brand Portfolio. Managing Brands over Geographic Boundaries and Market Segments Rationale for Going International, Advantages of global Marketing Programs, Disadvantages of Global Marketing Programs, Standardization versus Customization, Global Brand Strategy, Building Global client Based Brand Equity text edition Book 1. strategical Brand Management Building, Measuring, and Managing Brand Equity, Kevin L. Keller, Pearson Education. propagation Books 1. Brand Positioning Strategies for competitive Advantage Sengupta , Tata McGraw-Hill. 2. strategic Brand Management by Richard Elliot Larry Percy, Oxford University Press, India. 3. Managing Brand Equity by Aaker D Free Press. 4. The New strategical Brand Management Jean-Noel Kapferer, Kogan Page. political program of Second Year (Semester ternion/IV), MBA (Master of dividing line Administration) Course Code MBT601-3Course sell Management L 3 Hrs. , T 1 Hr. , Per Week heart and soul ascribe 7 ObjectivesThe subject is designed to understand the Retailing of Products and work, the map of Retail in Economy and the various issues related to Retail like Infra social organization, Merchandising, Store trading operations, etc. whole I Introduction Retail in India, Size of Retail in India, Key Sectors, FDI in Retail, Challenges to Retail using, Evaluation of Retail formats, Theories of Retail Development, Concept of behavior Cycle in Retail, Business Models in Retail, helps Retail, India Specific Retail Models, Concept of Internationalizati on, Determining Market Entry, Retail in Asia. unit II Strategy & think The need for Studying consumer behavior, Factors influencing the retail shopper, Customer purpose Making process, market Research, Retail Strategy, Concept of Business Model, Growth Strategy, Retail Value Chain, Ethics in Retailing, Types of Retail Locations, Stepin in choosing location, Methods of evaluating plenty area, Retail Franchising, Types of franchising, Advantages 7 Disadvantages of Franchising, Franchising in India, Legal Issues. Unit deuce-aceMerchandise Management Factors affecting Buying decisions, The merchandisers role and responsibility, Buyer role and responsibility, Function of buying for different types of organizations, Buying for a single / independent store, Concept of lifestyle merchandising, Implications of Merchandise planning, Process of Merchandise planning, Technology tools for merchandise planning, Methods of Procurement, Sourcing, get along of Global Sourcing, Retailing pricin g & evaluating Merchandise proceeding.Unit IV Managing Retail Private Labels, Need and Evolution of Private Labels, Process of Creation, fellowship Management, Reasons for Emergence of Category Management, Components of Category Management, Category Management Business Process, Drawbacks of Category Management, Store operations & Profitability, Key components in Retail trading operations, Retail Economics, The 5Ss of Retail operations.Unit V Creating and Sustaining Value Store Design & Visual Merchandising, Concept & Principles of Store Design, Elements of Store Design, Visual Merchandising, Servicing the Retail Customer Measuring gaps in service Gathering Customer Information & Enhancing inscription CRM, Personal Selling, Retail Selling process. Unit VIMarketing & Technology Retail marketing & Branding, Retail Marketing Mix, The STP approach, Retail Image, Retail Communication Mix, Concept of Branding, Retail Management Information Systems, Unique Needs of Technology in Retail, Need for Product identification, Importance of IT in retailing, Factors affecting use of technology, Applications of Technology, network Retailing, Supply Chain Management, Concept, Need & Evolution, SCM Framework, Integration of SC, Innovations in Supply Chain, Collaborative Planning Forecasting & Replenishment (CPFR).Text Book 1. Retail Management, 3rd Edition Swapna Pradhan, McGraw Hills Publications, Reference Books 1. Managing Retailing Sinha Uniyal, Oxford Publications 2. Retail Management A Global Perspective, Singh, Dr. Harjit, S. Chand Publications Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT601-4Course Sales and Distribution Management L 3 Hrs. , T 1 Hr. , Per Week summarise Credits 7 ObjectivesThe objective of the course is to familiarize the student with the sales operations and sales management functions and dissemination management. Endeavor is to provide both theoretical inputs and applications of practical aspects. Unit I Introduction to sales management, building selling skills and selling strategies, understanding the sales process. Unit II Purpose, Setting up a sales organization, Basic types of sales organization. Managing sales territory, Managing sales quota Unit IIIRecruiting and selecting sales personnel, determine the kind of salespeople, determining size of the sales force raising salespeople Developing and conducting sales training programmes, Defining training objectives, deciding training content, selecting training method. Unit III Designing and administrating compensation plans, Types of compensation plans and requirements of a good compensation plan Motivating salespeople Meaning, Need gratification and motivation, Interdependence and motivation, Motivation and leadership. Unit IVSupervising and evaluating salespeople-Setting standards of performance, Quantitative and qualitative performance criteria, dominationling salespeople through supervision. Unit V Introductio n to channel management. Distribution channel strategies. Designing Customer Oriented Marketing Channels. Unit VI Managing Channel member behavior Channel relationships, swear, positioning and conflict. Managing International Channels of Distribution. Text Book 1. Sales & Distribution Management by Tapan giant panda publisher, Oxford Publication. Reference Books 1.Sales Management Chunawalls, S A, Himalaya Publishing House 2. Sales Management Pradip Kumar Mallik, Oxford Publication 3. Physical Distribution Management Kulkarni, M V, Everest Publishing House 4. Marketing Management V S Ramaswami& S Namkumari, Macmillan India Ltd 5. Sales & Distribution Management by Krishna K Harvadkar -publisher McGraw Hill. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT601-5Course operate Marketing L 3 Hrs. , T 1 Hr. , Per WeekTotal Credits 7 ObjectivesThe objective of the course is to help students gain knowledge and skills in dealing with m arketing of serve. To accomplish this, the student lead be exposed to a series of cases, which admit commitment from him/her. The course includes the services marketing concepts, characteristics, challenges and strategies, consumer behavior to services, employees and customers roles in service delivery, managing demand and supply, and the design and study of effective service governance. Unit I Introduction to Services What are services? Why services marketing?Characteristics of services, challenges in services marketing. Services marketing mix. Unit II Consumer behavior in Services Search, Experience, and Credence properties Customer choice, Consumer experience, Postexperience evaluation, Customer Expectations in Services Meaning and types of service expectations, Factors that influence customer expectations of services, Issues involving customer service expectations. Unit III Customer informations in Services Customer perceptions, Customer satisfaction, Service quality, th e gaps model of service quality.Service encounter, Service Recovery The jar of service failure and recovery, how customer respond to service failure, Customers recovery expectations, services recovery strategies. Unit IV Service Development and Design New service development, Service blueprinting, Customer Defined Service Standards Factors necessary for appropriate service standards, Types of customer-defined standards. Physical Evidence and the Servicescape Physical evidence, Types of Servicescape, Strategic roles of the Servicescape.Unit V Employees Role in Service Delivery Service assimilation, the critical importance of service employees. Customers Role in Service Delivery The importance of Customers in service delivery, Customers role, Strategies for enhancing customer participation Unit VI Managing Demand and Capacity The underlying issue Lack of Inventory capability, Demand pattern, Strategies for matching capacity and demand, time lag line strategies, Pricings of servi ces Approaches to pricing services, Pricing strategies. Text Book . Services Marketing Govind Apte, Oxford University Press Reference Books 1. Services Marketing Valarie A Zeithaml, Dwayne D Gremler et al, Tata McGraw-Hill 2. Services Marketing Harsh Verma, Pearson 3. Services Marketing Vinnie Jauhari, Oxford University Press 4. Services Marketing Rajendra Nargundkar, Tata McGraw-Hill 5. Services Marketing K. Rama Mohana Rao, Pearson Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT601-6Course rustic MarketingL 3 Hrs. , T 1 Hr. , Per WeekTotal Credits 7 Objectives A complete understanding of untaught market environment and bucolic economy, rural marketing strategy, future prospects and understanding Government policy measures for developing Agricultural marketing Unit I The Rural Economy The economic scenario in rural India the transition of rural economy the Rural economic structure the rural infrastructure Rural marketing environment the Role of Government in the development of Agricultural marketing Unit IIRural Consumer Buying Behavior Characteristics of rural consumer Factors affecting consumer behavior Consumer buying process Opinion leadership process Brand management in rural market Unit III Rural Market Research Need and importance primeval Data solicitation and interpretation Field procedures and rural realities P. R. A. Technique. Unit IV Targeting, Segmentation and Positioning in Rural Market Basis of segmentation Selecting and targeting segment Positioning decision Rural marketing initiative by incarnate Sector Unit VRural Marketing Strategy Product Strategy Pricing strategy Distribution strategy Communication strategy, Marketing of Agri- inputs-Seeds, Fertilizers, Pesticides and Tractors. Unit VI Innovation in Rural Marketing and financial services Innovation in Rural Marketing E-Rural marketing Organized retailing Cooperative marketing fiscal services An overview of fisc al services Sources of Credit Innovative credit delivery system like Kisan credit card Micro finance Chit finances Cooperative credit Crop insurance Text book 1.The Rural Marketing by Pradip kashyap & Siddhatha Raut (Publisher Biztantra) Reference Books 1. Rural Marketing By Balram Dogra & Karminder Chuman (Publisher Tata McGraw Hill Edu Pvt Ltd) 2. Introduction to Rural Marketing By R. Krishnamoorthy (Publisher Himalaya Publishing House) 3. Rural Marketing Text and Cases By U C Mathur (Publisher Excel Books) 4. Rural Marketing by R V Bedi & M V Bedi (Publisher Himalaya Publishing House) Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT601-7 Course Consumer demeanor & Marketing Research L3 Hrs. T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course is designed as an overview of the Consumer deportment and its image in Marketing Management. The course go out cover the evolution of Consumer Research, Individual endeavor of Consumer behaviour, Influence and Decision Making of the market king. The objective of this course is to give exposure in practice of the Consumerism in modern marketing and that leave alone deliver you to develop your own frame work for understanding the behavior of consumer.Unit I Consumer Behaviour- An Overview Introduction, Meaning, Definition, Scope, Relevance of Consumer Behaviour, Development of Consumer Behaviour study, Growth of Consumer Research, Consumer Behaviour and Marketing Management Consumer Decision Making, Trends in Consumer Behaviour. Unit II Consumer Modelling Models of Consumer Behaviour, Haward Sheth Model of Buying Behaviour, The NICOSIA Model, The ENGEL-KOLLAT-BLACKWELL Model, WEBSTAR AND WIND MODEL of organizational Buying Behaviour. Unit IIIIndividual Determination of Consumer Behaviour Consumer Perception, Internal & External Factors, The Perceptual Process, Consumer Imagery and Marketing Implication Learning- Definition, Elements and Proc ess of Learning, Types of Learning Processes, Classical Conditioning, Consumer Memory, Observational Learning or Modeling, Low interlocking Theory. Unit IV Consumer Decision Making Consumer Decision Making- Meaning, Views, Types of Decision Making in buying, Process of Decision Making, Consumer Information Processing, Models of Consumer Decision Making Types ofHousehold, Household Life Cycle, A Model of Household Decision Making. Unit V Consumer Research Consumer Research Paradigms, Consumer Research Process- Developing Research Objectives, Collecting Secondary Data, Designing Primary Research, Data Analysis and Reporting Research Finding, Conducting the Research study. Unit VI Advertising & Media Research Importance of Advertising, Need for Advertising Research, Media Research, Copy foot raceing Advertising Research Studies in India, Evaluation of Advertising Research, Ethics in Consumer Research.Text Book 1. Consumer Behaviour In Indian Perspective, Text and Cases Suja R. Nair, Himalaya Publishing House Reference Books 1. Consumer Behaviour In Indian Context P. C. Jain & Monika Bhatt, Sultan Chand, New Delhi 2. Consumer Behaviour Leon & Kannuk, Prentice- Hall of India LTd, New Delhi. 3. Marketing Research Beri, McGraw-Hill Education Private Ltd, New Delhi. 4. Consumer Behaviour Ramanuj Majumdar, PHI Learning Private Ltd, New Delhi 5. Consumer Behaviour Hoyer Maclnnis Dasgupta, Biztantra- New Delhi.Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT601-8 Course Customer dealingship Management L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives The purpose of this course is to make the students understand the organisational need, benefits and process of creating Long-term value for individual customers. It aims to develop an understanding of what CRM means to craftes, plus why and the how of putting a CRM Program into action. Unit I Customer Relationship Management- Basic Concepts Key Customer s, Considerations to Decide the Key Customers, Strategies for Key Customers, Segmentation, Campaign Management, Single Customer View, Cross-Selling and Up-Selling, Multi-channels, Operational and Analytical CRM, Case-Study. Unit II Planning for CRM Building Customer Centricity, Setting CRM Objectives, Defining Data Requirements, Planning Desired Outputs, Relevant Issues while planning outputs, Elements in CRM Plan, Relevant Issues in the CRM Plan, Case Study.Unit III CRM Strategy Strategic Orientation for CRM, Extending the Concepts of Relationships, Technology Orientation, Strategic Framework for CRM, Planning for Success, falsify Management, Case Study. Unit IV CRM Implementation Preparing for CRM Implementation, Dimensions and Technology Issues in CRM Implementation, steps in CRM Implementation, Expected Benefits, Choosing Right CRM Implementation Approach, CRM Implementation-Best Practices, Case Study. Unit VRole of IT and eCRM CRM Strategy and Technology, Steps in Preparing t he IT Systems for CRM, Using IT Systems for Better CRM, Issues for Consideration in CRM shit Selection, Tools for CRM, Basic Concepts for eCRM, Benefits of eCRM, Steps in eCRM, Success Factors in eCRM, Establishing Customer Relationships on the Internet, Case Studies. Unit VI CRM in Practices CRM in Manufacturing, CRM in Insurance, CRM in Airlines, CRM in Hotels and CRM in Telecom. Text Book 1. Customer Relationships Management Kaushik Mukherjee, Prentice Hall of India. Reference Books 1.The CRM Handbook Jill Dyche, Vikas Publishing House. 2. Customer Relationships Management William, G. Zikmund, Raymund McLeod Jr. and Faye W. Gilbert, Wiley. 3. CRM-Essential Customer Strategies for the twenty-first Century Paul Greenberge, Pearson Education. 4. Customer Relationship Management Mohammed, H. Peeru and a Sagadevan, Vikas Publishing House. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-1 Course Corporate Taxation L3 Hrs. , T1 Hr s. , P0 Hrs. , Per week Total Credits 7 ObjectivesThis course aims to provide a strong conceptual foundation in corporate taxation & exhaustic analysis on calculations of Income from Business & Profession, VAT, Service Tax, Central mint Laws, Custom Laws & Filing of Returns. Unit I Definition of Income & Assessee Previous year, Assessment year, Gross total income, Total taxable income, Residential status, Agricultural income. Unit II Income from Business & Profession and Income from cracking gains in relation to corporates Unit III Income exempt from tax & Assessment Deductions. Set off & Carry forward of losses, TDS, Self-assessment tax, Filing of return.Unit IV Central Excise Laws &Customs Laws Basis of chargeability of duties of central excise- goods, Manufacture, Classification and valuation of excisable goods- specific issues and case studies Nature of tradition duty, Types of customs duty, Classification for Customs and rate of duty, paygrade for customs duty, Provisions regarding baggage. Unit V VAT concept, Applicability, Procedures involved and implications of the VAT, Introduction to CST. Unit VI Service Tax Provisions of law and procedures Various Services cover under Service Tax. Reference Books 1.Direct Taxes Ahuja, G. K. & Gupta, Ravi, Bharat Law House. 2. Indirect Taxes Datey V. S. , Taxmann Publications, New Delhi 3. Direct Taxes Law & Practice Bhagwati Prasad, WishwaPrakashan. 4. Income Tax, Bombay Kanga, J. B. and Palkhivala, N. A. , N. M. Tripathi. 5. Direct Taxes Law and Practice Singhania V. K. , SinghaniaKapil, Singhania Monica, Taxmann Publications, New Delhi. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-2 Course Security Analysis & Portfolio Management L3 Hrs. , T1 Hrs. P0 Hrs. , Per week Total Credits 7 Objectives This course aims to provide knowledge about security analysis & Portfolio Management. It covers various points such as, investments & its various avenues, ana lysis of capital market, various pretend-return model, efficient market theory, & process of portfolio construction. It aims to provide the students of finance stream, the thumb rules of analyzing security market to reduce risk & enhance returns. To accomplish this, the student pass on be exposed to a series of cases, which demand commitment rom him/her. Unit I roof Markets Overview of money markets, History of Indian capital markets, gravid market scams, Reforms in capital markets, Primary Markets free pricing, book building, Private placements, Secondary Markets Organization, membership, and management of stock exchanges, Listing, trading, clearing and settlement mechanism, Listing categories, BSE, NSE, measures to boost liquidness in the secondary market, reforms in secondary markets and its impact, Internet trading.Unit II Investment scenario & riskiness & Return analysis Investor life cycle and investment goals, Investment options on tap(predicate) and their comparison , investment constraints, Definition and Measures of return and risk historical rates calculation, Expected rates, required rate of return, risk free rate of return, & measurement of risk in portfolio context Unit IIIEfficient capital markets Hypothesis & capital Market Theory Need, EMH forms, tests and results, Implications of efficient capital markets Random walk Hypothesis, Indian Markets and Efficiency, dandy Market theory Background, risk free asset, Markowitz portfolio theory, the market portfolio capital asset pricing Model, systematic and unsystematic risk, CML, SML Arbitrage pricing theory empirical test of APT, Stability of beta. Unit IVFundamental and Technical Analysis Concept, & process of fundamental analysis , Economy analysis, sphere of influence analysis, company analysis, Tools and techniques of fundamental analysis, business cycle and industry life cycle analysis. Analysis of growth companies, Concept of technical analysis, Assumptions, advantages and challe nges fundamental Vs. technical analysis, Tools and techniques for analysis Dow theory, basic types of charts, Price patterns, Trendlines, moving averages and move technical tools. Unit VEquity & Debt portfolio Management strategies, Optimum Portfolio Selection & Revision and surgical operation measurement approaches to equity investment, passive & active styles, Equity style management, cross-border strategies, role of fixed income securities in a portfolio, & fixed income portfolio management strategies, Optimum Portfolio Selection & Revision portfolio diversification, Optimal portfolio infusion, portfolio revision& its techniques, transaction cost, portfolio monitoring & rebalancing, issues in portfolio rebalancing * selection & revision of equity portfolios, writ of execution measurement Concept, Measures availableTreyner, Sharpe, Jensen, performance attribution analysis and Measuring market timing skills. Unit VI Mutual funds and AMCs concept, argument and growth of mutual funds, constitution & management of MFs Sponsors, Trustees, AMCs, and custodians Classification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units distinguish of mutual funds in India. Text book 1. Investment Management-Security Analysis & Portfolio Management by V. K. Bhalla, S. Chand.Reference Books 1. Investment Analysis and Portfolio Management by Prasanna Chandra, Tata McGraw Hill Publishers1/E, 2002 2. Investment Science David G. Luenberger, Oxford Univeristy Press. 3. monetary Management R. P. Rustagi, Galgotia Publication House. 4. Investment William Sharpe (PHI) 5. Security Analysis and Portfolio Management V. A. Avadhani, Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-3 Course International monetary Management L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 ObjectivesThis course aims to provide a strong conceptual fo undation & exhaustic analysis on recent developments in the world monetary & financial system, & changing role of international financial managers in the volatile global forex markets. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I Financial Management in global context Role of Finance Manager in Global context, objectives of the firms and impact of risk, Constraints to maximization of value of firm, alternate Rate Regimes, Emergence and Functions of IMF convince Market Exchange Dealers RBI and Exchange Market Exchange Rate System in India Floating Vs. Fixed Exchange Rates. Unit IIForeign Exchange Market Components And Activities Defining Forex markets & the exchange rates Exchange Rate Mechanism, Quoting Foreign Exchange Rates- Spot Rate, Forward Rate, Cross rates and Problems from Exchange rate calculations, Forward contract, Hedging, Speculation, Arbitrage, Interest rate Arbitrage, Swaps-characteristics & uses , Indian Forward market. Unit III Foreign Exchange Risk Exposure its & management Meaning of exposure, Types, Causes of changes, Translation & Transaction Exposure, Economic & operational exposure- meaning & its impact on exporter & importer , Currency & interest rate risk, field Risk management. Unit IV Management of Long & con term International financing Concept of Foreign Investment Direct & Portfolio, Commercial Borrowings, GDRs, ADRs, Euro Issues, ECBs, Syndicated Credit, Short term sources of finance for MNCs, International forfeiting, international leasing, Euro Currency market, Asian Currency Market Petro Dollar Market. Unit VInternational Capital Budgeting & Capital structure of MNCs Concept, Basic inputs for roam evaluation, Problems associated with multinational capital budgeting, Evaluation of a project exploitation various methods, International Cash management, Cost of Capital & International Financial Environment, theory of optimal capital structure, & the dile mma of finance manager. Unit VI Multinational Tax Environment Important types of taxes that MNCs face, tax treaties & tax heavens Indian Tax environment Incentives for earnings in Foreign exchange, double taxation relief, transfer pricing. Text Book 1. International Financial Management A. K. Seth, Galgotia Publishing Company. Reference Books 1. International Financial Management P. G. Apte, Tata McgrawHill 2. International Finance Thomas J. OBrien, Second edition, Oxford University Press. 3. International Financial Management Sharan , PrenticeHall 4.Multinational Financial Management Shapiro ,PrenticeHall Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-4 Course Financial Risk Management L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course aims to provide a strong conceptual foundation about risk management, future & Option markets, Swaps, Insurance etc. It gives an exhaustic analysis on recent develop ments in the future & option market & how to calculate VAR. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit IIntroduction to Risk Management The meaning of risk, How risk is managed, Limitations of Risk Management, Corporate Risk Management, Approaches to Risk Management, The Process of Risk Management, Techniques of Risk Management. Unit II Mechanics of the Futures Market Meaning and Definition, Types of futures, Mechanism of the Futures Market, Motives behind employ Futures, Stock and Index Futures, Currency Futures, Interest rate Futures, Commodity Futures. Unit III Options Concept of Options, American and European Options, Option pricing models, Exotic Options Unit IV Financial Swaps The Concept of Swaps, Interest rate swaps, Currency swaps, Pricing of Swaps. Unit V Value at Risk The Concept of VaR, How VaR is calculated, Uses and limitations of VaR. Unit VIIntroduction to Insurance Life and Non-Life Meaning and Nature of Insurance, Classification of Insurance, Elements of an Insurance Contract, various types of Life and Non-Life Insurance. Text Book Options, Futures & Other derivatives by can buoy C. Hull, Pearson. Reference Books 1. Financial Management Theory Concepts & Problems by Dr. R. P. Rustagi,Taxmann. 2. Financial Management by Rajiv Shrivastava and Anil Mishra, Oxford Publications. 3. Insurance & Risk Management Dr. P. K. Gupta, Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-5 Course Project Planning & Financing And Mergers & Acquisitions L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 ObjectivesThis course is divided into two parts the first part aims to study all about project management, Idea generation, Evaluation of the project, Loan documentation etc. The second part analyze & gives an in-depth explanation of the concepts, processes, issues & pitfalls involved in M & As & corporate r estructuring using a lucid style. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I Introduction to Project Management (a)Planning Generation & Screening of project ideas, Market & Demand Analysis, Technical Analysis , Financial estimates & projections (b) Sources of Financing Term Loan, Venture Capital, Private Equity, Debentures, Shares, etc.. Unit IIEvaluating the Project Nature and significance, techniques of evaluation Pay Back Method, Accounting rate of return, Net Present Value and profitability index. Risks attached to the project (A fall over of project risks identification, allocation, and management). Unit III Project Report and Lenders Analysis Components, Details of the company, its promoters, project, finances required, profitability, etc.. Loan Documentation Appraisal of term loans by Financial Institutions. Basic components of project finance Financing of small scale industry Meaning, importance, g rowth of SSIs, Special financing needs and sources, issues & implications. Unit IVMergers & AcquisitionsForms of Corporate Restructuring, Different forms of M&A, M&A Process, Participants in the M&A Process, Post closing Integration, Due Diligence, Reasons for failure of M&A. Unit V Methods of Valuation of Firms Various approaches to Valuation, Role of Valuation, DCF Model, Equity Valuation Model, Firm Valuation Model. Unit VI Takeover Defenses Friendly vs. Hostile Takeovers, Takeover defenses, Preventive Anti-takeover measures, Corporate deal amendments, Golden Parachute, Active Anti-takeover defenses, Regulation of Takeovers in India. Text Books 1. Project Planning Analysis, Selection, Implementation and Review Prasanna Chandra, TMH 2. Financial Management Theory Concepts & Problems Dr. R. P. Rustagi,Taxmann.Reference Books 1. Project Management and Control Narendra Singh, Himalaya Publishing House 2. Financial Management Rajiv Shrivastava and Anil Mishra, Oxford Publications. S yllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-6 Course Indian Banking and Financial System L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course analysis & discusses the new-fashioned challenges & new initiatives of banks & their unique role in the economy. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her.The course includes the basics of Banking, Commercial Banks & their role, NBFCs, & Management of Asset Liability Management. Unit I Indian Financial System Financial Intermediation, Introduction to Indian Banking System, Regulatory Framework, Sources of Funds, Application of Funds. Unit II Commercial Banks I Introduction to Banks Financial Statements, Analysis of Balance Sheet items, Deposits, Lending Function, Loan insurance, Loan Pricing, Credit Risk and Loan Losses. Unit III Commercial Banks II Investment Portfolio of Banks, Non Fund based Services, Plastic Money, SLR requirements, Capital Adequacy requirements, BASEL II Unit 4Development Financial Institutions Role of DFIs in the Financial System, Operations of major FIs in India IFCI, ICICI, IDBI, SIDBI, Regulatory Framework for FIs Unit 5 NBFCs Definition, Types and Services, Regulatory framework, Capital Adequacy Requirements. Unit 6 Asset Liability Management ALM, Interest Rate Risk management Liquidity risk Management. Reference Books 1. Principles of Bank Management Vasant Desai, Himalaya Publishing house, Delhi 2. basic principle of Banking & Finance Dr. K. M. Bhattacharya, Himalaya Publishing House 3. Banking Theory, Law & Practice Gorden&Natrajan, Himalaya Publishing House 4. Banking Theory & Practice Dr. P. K.Shrivastava, Himalaya Publishing house, Delhi Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-7 Course Financial Services & Merchant Banking L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course covers the various financial services and their role in the economic development along with the concept of Merchant Banking in detail Unit I Financial Services Concept, objectives, characteristics, issues, kinds of financial services Unit II Marketing of Financial Services Conceptual Framework, Distribution Pricing, Promotion, Attracting & retaining customers. Unit IIIFinancial Services Market Concept, Constituents, Growth of financial services in India, problems of finance services sector, Regulatory framework. Unit IV Merchant Banking Introduction, nature, Role of Merchant Bankers in Economy, Functions of merchant bankers, Code of conduct for merchant bankers. Unit V Merchant Banking in India Legal & Regulatory Framework and relevant Provisions, SEBI guidelines for Merchant Bankers, present press out of Merchant banking in India. Unit VI Issue Management Concept, pre and post issue activities, role of merchant banker in Issue management and Mergers and A cquisitions Text Book 1. Financial Services M. Y. Khan, Tata McGraw Hill 2010Reference Books 1. Financial Services Gurusamy, Tata McGraw Hill 2010 2. Financial Services Tripathy, Prentice Hall of India 2009 3. Financial Markets and Institutions Madura, Thomson, 2009 Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT602-8 Course Management Control System L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course aims at students should gain knowledge, brainstorms and analytical skills related to how a firms managers go about designing , implementing and using the planning and control, system to implement the firms strategy. Unit IDefinition and Concept of Management Control, Subsystems of Management control-Strategic Control, operational control and task control, Functions of management accountant and controller, clash of changing business environment on management accounting and control systems, Requisites for d esigning and implementing management control systems. Goal congruence cybernetic paradigm of Grissinger functions of the controller. Unit II Responsibility Centers Types of Responsibility centers Expense Center, Profit Centers and Investment Centers Budgetary Control as a tool for Management Control System Engineered , Discretionary and affiliated Costs. Approaches to Budgeting w. r. t. Engineered and Discritionary costs, Benchmarking and total cost management. Unit IIITransfer Pricing (Market Based and Cost Based) Related numerical problems return on Investment, Economic Value Added, Capital Budgeting and Ratio Analysis as a tool to Management Performance Measurement. Unit IV Management control system in service sector vis-a-vis in manufacturing sector. Financial and Non- Financial Performance measures w. r. t. balance score card (Rock Waters Model) Unit V MIS- Management Information System & ERP Unit VI Introduction to Audit Functions as a control tool covering financial canvas, internal audit and Cost Audit- management audit principles and Objectives. Text Book 1. Management Control System 10th Edition Anthony and Govindrajan, Tata McGraw HillReference Books 1. Practical Auditing B. N. Tondon 2. Management Control System Kirby. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-1 Course Performance Management & Compensation L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course seeks to expose students to fundamental theories and best practices in performance management. It will also try to illustrate the dynamic nature of performance management through the presentation of new ideas and controversial issues. It will enable students to link performance to rewards & compensation. Unit IPerformance Management Overview, concept, purpose, significance, characteristics, process of Performance Management & Compensation (PMS). Emerging Trends in PMS Unit II Planning employee per formance and development Basic concepts, Components of Performance & Development Plan (PDP), Benefits of PDP Unit III Monitoring Performance & Mentoring Introduction, performance review, conducting review meeting, frequency of review, self-assessment. Concept of Mentoring, benefits, process of mentoring, coaching for performance improvement. Unit IV Stock taking Performance Introduction, Purpose of Stocktaking, Different approaches of appraisal, Stock taking potential, Tools for Stocktaking potential Unit VAppraising for Recognition & reward Methods of Appraisal, Errors during Appraisal, Appraisal for rewards, Appraisal for successful citation Unit VI Reward and Compensation management Concept and types of compensation, Competitive imperatives, Equity in compensation, Designing compensation, fringe benefits, retirement benefits Text Book 1. Performance Management Prem Chadha, Publication Macmillan Reference Books 1. world mental imagery Management Snell & Bohlander, Publication Thomson 2. Compensation Milkovich & Neman, Publication McGraw Hill 3. humans imagery Management Gary Dessler Publication Thomson 4. Managing pitying imaginations Monappa, Publication MacmillanSyllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-2 Course Management Of Change And organizational Effectiveness L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives The student will be exposed to various types of organizational change. The course will also enable them to identify the strategies for managing change in different scenarios. The course will also help the students to evaluate the different change strategies implemented in the organization. Unit I Introduction to Managing Change Concept of change, types of change, steps to manage change, Role of HR strategies in implementing change, Implementation & impact of change. Unit IIOrganizational Structure & Management of Change Concept, Organizational change, Organ izational structure, Structure & strategic change, Systematic approach to implement change, Resistance to change, Force field theory of change, dominos effect, power politics and ethics, OD Interventions. Unit III Organizational Culture & the Management of Change Organizational culture, Martins perspective on the study of culture, Hofstedes & Scheins perspective of organizational culture, Strategies for cultural change, Parameters of cultural change, Realigning culture in the organization. Unit IV HRD & Management of Change Concept of HRD, Strategic change & HRD, Strategic integration & orders of strategic integration, Development of managers, Process of Staff development, Recruitment & selection & management of change, Performance management & management of change. Unit VRole of Change Management in Downsizing and Mergers & Acquisitions Concept of Downsizing, Need & problems related to downsizing and mergers & acquisitions, Handling psychological states of employees in downsizing and mergers & acquisitions, Implications related to them, Strategies to be used in downsizing and mergers & acquisitions to have effective change, Principal determinants, Theories of Intervention to manage downsizing. Unit VI Evaluating & Promoting Change Approaches to evaluate & promote change, Evaluation research, The action research spiral, limpidity of purpose & strategies, Gathering data for analysis, Analysis & feedback. school text 1. Managing Change Adrian Thronhill, Phil Lewis, Mike Millmore, Mark Saunders Pearson Education Limited Reference Books 1.Change Management CSV Murthy Himalaya Publishing House 2. Essentials of kind-hearted Resource Management and Industrial Relation Dr. P. Subba Rao Himalaya Publishing House 3. Organisational Behaviour K Aswathappa Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-3 Course aggroup Behaviour And Transactional Analysis L3 Hrs. , T1 Hrs. , P0 Hrs. , P er week Total Credits 7 Objectives To help students understand how people act, think, and feel in organizational settings and how to form better relationships by achieving human objectives, organizational objectives, and social objectives.The study of Organizational Behavior and Transaction Analysis will facilitate the process of explaining, understanding, predicting, maintaining, and changing employee behavior in an organizational environment. Unit I Personality and Perception Determinants of personality, Types of personality, Theories of personality, Perception & O. B. , Managing the perception process, Components of attitudes, formation of attitudes, changing attitude. Unit II Group Behavior Groups, reason for people to work in groups, Group Development Stages, Strategies, Group Behavior Model, Roles in Groups, Roles Identity, Perception, Expectation, Differentiation. Unit IIIGroup Behavior Functioning Theories of Group Behavior Functioning, Influence of group behavior on w ork assignment, Group Potential, Group Cohesiveness, Groupthink, Group Productivity & Group Performance. Unit IV Group and Team Dynamics Nature of teams, types of teams, benefits from teams, types of groups, group development, determinants of group behavior Teams vs. Groups. Unit V advocator & Conflict exponent dynamics, sources of power, power tactics, nature of conflict, types of conflict, Conflict process, levels of conflict, conflict resolution, cases on power & conflict. Unit VI Transactional Analysis Ego states and their identification, Types of Transactions, Cases on T A.Introduction & background, Positions of change, Child, farm & adult, Families & children Test Book 1. Organisational Behaviour K. Aswatthappa, Himalaya Publishing House. Reference Books 1. The Dynamics of Group Behaviour Concepts, Principles and Practices, M. Gangadhara Rao and Surya P. Rao (2007), Kanishka Prakshan 2. Organisational Behaviour Fred Luthans, McGraw- Hill Publishing co. ltd. 3. Organisati onal Behaviour Robbins, Prentice hall of India Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-4 Course Training & Development Practices L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 ObjectivesThis course will enable the students to understand the Function of Training & Development followed in the organizations. It will take a holistic view of this function & will discuss identification, design & evaluation of training programs in detail. The course will also discuss best practices of Training & Development in different organizations. Unit I Training and Development Introduction, Nature of training, implication of training, Scope & Objectives of training, Benefits of training, Philosophy of training. Difference between Training & Development. Unit II Training Need Analysis Identification of training needs, Thayer & McGhee Model, Areas of training, Responsibilities for providing training. Unit IIITraining Design & Me thods of Training & Development Perspectives for Designing Training, On the undertaking Training & Off the Job Training, Training Methodology Case Study, Management Games, Brain Storming, Role Play, In- Basket exercises, Group Discussion Concept & Importance of Management Development Programs (MDPs), Steps in MDPs, Methods and Techniques of MDPs, Prospective pitfalls. Unit IV Tools for Effective Training Teaching aids and techniques, Audio-visual aids, Skills of an Effective Trainer Communication skills, Knowledge, Training styles, Power of Body Language, Developing creativity. Unit V Evaluation of Training Feedback from participants, Measurement of training effectiveness, Models of Training evaluation, Evaluation of trainers and facilities for training. Audit of Training Cost of training. Unit VI Training in Indian & International Organisation National Perspective regarding current training and development practices, International Perspective. Case Study. Text Book 1.Effecti ve tender-hearted Resource Training and Development Strategy Dr. B. Rathan Reddy, Publication Himalaya Publication House. Reference Books 1. staff office Management and Human Resources N. C. Jain & Saakshi, Publication Allied Publisher. 2. Human Resource and Personnel Management K. Aswathappa, Publication, McGraw- Hill Publishing. 3. Human Resource Management Tenth Edition, Gary Dessler, Publication- Pearson Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-5 Course Industrial Relations & parturiency Legislations L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 ObjectivesThis course will discuss and examine the important areas of Legislation Relating to Welfare, Social Security Measures, Wages and allowance, Industrial Relations, Trade Unions and Employment Conditions. The Course will also deal with the flow Legislative Proposals as well as the Impact of Labour Laws on Human Resource Management. Unit I Ind ustrial Relation and Industrial commonwealth Definition and concept of industrial relation, basic facts, scope, aspects & ideologies of Industrial relations, Approaches to Industrial relations. Collective Bargaining Definition, importance, types ,prerequisites of effective collective Bargaining & Collective Bargaining in India Workers intimacy Concept & meaning, Aims & objective, Forms & levels of participation, conditions essential of working of the scheme. Unit IIGrievances & Disputes Nature, causes, settlement procedure of Grievances, Industrial Disputes, causes, remedial & prevention measures and settlement machinery. Consequences of Industrial disputes on Industry & Society. Significance of Peace & Harmony to Industrial Productivity & progress Unit III Labour Welfare & Social Security Legislations Meaning & scope, Labour public assistance & welfare officer in Indian Industry, his role, perceptive, limitations, role perception and role performance, New challenges & expecta tions, Training of welfare officers Aims of social security measures, methods of providing social security, benefits to workers-social assistance and social insurance, origin and growth of the idea of social security.Workmens compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and Payment of Gratuity Act 1972. Unit IV Normative and Wage Legislations Factories Act, 1948, Bombay shop & Establishment Act 1948, PULP Act 1971. Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus Act 1965. Unit V Industrial Relation Legislations Trade Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial Relations Act, Industrial Dispute Act 1947. Unit VI ILO & Functions of working(a) of Offices Attached To Labour Ministry ILO Constitution, working & impact of ILO on Labour Legislations in India, ILO convention & recommendations.Functions & Working of Offices Attached To Labour Ministry Directorate General of Employment & Training Labour B ureau Welfare Commissioners Various committee constitute by the Government of India (Ministry Of Labour). Text Book 1. Dynamics of Industrial Relations Mamoria & Mamoria, Publisher Himalaya Publishing House. Reference Books 1. Industrial Jurisprudence & Labour Legislation A. M. Sarma, Publisher Himalaya Publishing House. 2. Taxmanns Labour laws Taxmann Publications Pvt. Ltd. 3. Essentials of Human Resource Management & Industrial Relation P. SubbhaRao, Publisher Himalaya Publishing House. 4. Industrial Relations C. S. VenkataRatnam, Publisher Oxford University Press. 5.Labour and Industrial laws P. K. Padhi, Publisher Eastern Economy Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-6 Course Human Resource Strategies And Systems L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course will enable student to understand the HRD as a field of study & its evolution. It will help the student to underst and the role & strategies of HRD in different situations. It will also try to establish relationship between HRD & various skill improvement techniques. It will also enable to understand the role of HRD in Government & Private Enterprises. Unit IIntroduction Field of Human Resource Development (HRD) A multi-dimensional and new concept, Goals and challenges, Objectives and determinants, Approaches to HRD. Evolution of HRD. Unit II Comparative Study of Various HR Disciplines Comparative study of Human Resource Development, Human Resource Management, Human Capital Management and Personnel Management, Unit III HR System & H. R. D. Culture Design HR System and Sub systems of HR system , HRD intervention, HRD culture and practices, Subculture, Propagation of culture through HRD. Quality of Work Life. Unit IV Issues in HRD Strategy for HRD Diversity in work force, exit strategy, competitive advantage and relationship management HRD in Planning for Diversification, Expansion, Mergers, Ac quisitions and Takeovers. Unit VHRD & Skill Enhancement Techniques Total Quality Management (TQM), Knowledge Management, H. R. Restructuring, Reengineering, Quality Circles. Unit VI HRD In Different Sectors HRD in different organisations, Government Agencies and their role in HRD, Rural development through HRD, HRD in Emerging Sectors I. T. and I. T. E. S. National Human Resource Development Strategy (NHRDS), Objectives of the initiative, HRDs role for ROI & its calculation. Text Book 1. Human Resource Management, Biswajeet Pattanayak, Publisher Prentice Hall Of India. Reference Books 1. Human Resource and Personnel Management,K Aswathapha, Publisher Mc-Graw Hill. . Personnel and Human Resource Management Text and Cases, P. SubbaRao, Publisher Himalaya Publishing House. 3. Human Resource Development, Jon M. Werner& Randy L. Desimone, Publisher South-Western Publication 4. Strategic Human Resource Planning by, Monica Belcourt& Kenneth McBey, PublisherThomson Nelson Syllabus of Seco nd Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-7 Course Human Resource Planning L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives The course will enable student to study forecasting, resourcing, downsizing & restructuring.The students will also understand the importance of succession management. HR planning during Mergers & Acquisitions will be also discussed in details. The current issues in HR Planning faced by organization will be discussed. Unit I Strategic HR Planning Need for strategic HRM, Characteristics of effective HRM strategy, Types of strategy, Models of business strategy, Strategic HR Planning model. Unit II HR Forecasting Process Meaning & benefits of HR forecasting, Key personnel required, Determining net HR requirements, Steps to conduct trend analysis, Various forecasting techniques, Ascertaining HR supply, Retention management. Unit IIIDownsizing & Restructuring Concept of downsizing & restructuring, Need o f downsizing, The decision of downsizing, concept of survivors of downsizing, Impact & consequences of downsizing, Effective downsizing and restructuring strategies, Handling psychological and labour issues in downsizing. Unit IV Succession Management Concept & importance of succession management, Evolution & Process of succession management, Management developments methods, Role of employee in succession management. Unit V Mergers & Acquisitions Concept of merger & acquisition, 360 degree impact of merger & acquisition, Cultural issues in mergers, HR planning for mergers & acquisitions, Changes brought in various HR issues. Unit VI Current Trends in HR Planning Development of HR planning, Controlling attrition, Scope & overview. Textbook 1.Strategic Human Resources Planning Monica Belcourt, Kenneth J. McBey Thomson Reference Books 1. Effective Succession Planning William J. Rothwell Amacom 2. Human Resource Planning John Bramham Universities Press 3. Human Resource and Personnel Ma nagement K Aswathappa Tata McGraw-Hill Publishing Company Limited 4. A Textbook of Human Resource Management C. B. Mamoria & S. V. Gankar Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT603-8 Course International HRM Scenario & Practices L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 ObjectivesThe objective of the course is to help students gain knowledge and skills in dealing with international human resources management. To accomplish this, the student will be exposed to a series of cases, which demand commitment from him/her. The course includes the introduction to IHRM, cultural literacy, business management of global companies, international staffing, comparative HRM in America, Japan, India and UK, Challenges and strategies in IHRM, and International compensation. Unit I Introduction to International Resource Management Scope of international HRM, Cultural Literacy and Cultural awareness ess entials, advantages, cultural skills for co-operative advantages. Factors affecting International HRM.Comparative Employment Policy Concept, significance, the Cultural Approach Power Distance (PDI), Uncertainty avoidance (UAI), Individuality (INV), Masculinity (MASC), Long-Term Orientation. Unit II Business Management of Global Companies Characteristics of house servant and global companies, HRM approaches and strategic planning in global organizations. Roles of International HR Manager, Developing Global Literate Leader. Unit III International Staffing Recruitment, selection, hiring, training and development, career planning, succession planning, retention. Expatriation, Inpatriation, Flexpatriation. Cultural and Reality shock, Reverse-Cultural Shock. Unit IV Work Culture of various economies The comparative approach to HRM in America, Japan, India and UK.National culture, HRM and other employee related values and practices in these economies. Unit VI Challenges and strategies in IHRM Challenges with respect to Demographics, Diversity, Occupational Shifts, Workforce Scarcity, Quality, Economy, Technology, Retention, Mergers, Acquisitions and Lay-offs. IHRM Strategies. Unit V International Compensation Principles of International Compensation, Methods and practices of International Compensation, International Compensation and employee satisfaction. Text Book 1. International Human Resource Management Monir Tayeb, Oxford University Press. Reference Books 1. International Human Resource Management P.Subba Rao, Himalaya Publishing House 2. International Human Resource Management K. Aswathappa & S. Dash, Tata McGrawHill 3. International Human Resource Management Tony Edwards & Chris Rees, Pearson Education Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT604-1 Course Operations Planning and Control L3 Hrs. , T1 Hrs. , P0 Hrs. , Per week Total Credits 7 Objectives This course intends to introduce the student to operations planning and control which involves all activities in the organisation, which contributes to the effective production of goods and services. It will start with an nderstanding of the operations strategic objectives. It will also give the student insight of translating the corporate goals into their implications for the operations performance objectives, quality, speed, dependability, flexibility and cost. Unit I Introduction Introduction to Functions of production planning and control, Manufacturing systems, Production procedures, service Operations Unit II Preplanning Product development and design, Sales forecasting and estimation, plant layout, capacity planning Unit III Planning Production order, Mass production, mussiness production, Job-shop production, Batch size determination, Scheduling, Batch production scheduling Unit IIIControl Elements of Control, Production control, Shop floor control, Computer assisted control, Inventory control Unit IV Control Manpow er control, Quality control, Cost control, Maintenance control Unit V Distribution Management Distribution requirement planning, management and control, Unit VI Recent trends Lean manufacturing, Green manufacturing, Flexible manufacturing system, Computer Integrated Manufacturing Systems (CIMS), Advanced Production Inventory Management Systems (APIMS), Text Book 1. Operations Management Russell & Taylor, Wiley India Reference Books 1. Elements of Production Planning and Control Samuel Eilon, Universal Books Corporation 2. Manufacturing Planning and Control Systems Thomas Vollmann, William Berry, D.Clay Whybrk, Galgotia Publication 3. Production and Operations Management Everett E. Adam, Jr, Ronald J. Ebert, PHI India 4. Operations Management by SLACK & LEWIS, Michael Lewis, Nigel Slack Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code MBT604-2Course Supply Chain Management L 3 Hrs. , T 1 Hr. , Per WeekTotal Credits 7 Objectives The object ive of the course is to give students a holistic view of Supply Chain Management. To provide an insight into current industry practices in supply chain ma