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'The constant development of increase in the market and the continuous innovation of engineering comport required or undefend equal to(p) a new prospect for the marketers to make known their carrefours to the target consumers. Today, the convenience of technology is world used not only for skill and entertainment, but excessively for change crossroads in the market. Today, pennant advertisement or sometimes called as ‘web pennant’ is one of the well-nigh strong ports of stretchiness the customers eitherwhere in the world.Just like different forms of trade channels, mo moolahary standard ad has the power to influence the consumers’ behavior and persuade them to spoil the harvestings that the fraternity can see on the internet. However, the sudden decision of the customers to buy the product after seeing it on subterfuge makes touchstone ad most utile among an separate(prenominal) trade communications. Unquestionably, E-commerce is one of the products of technology. The growing of technology has influenced the marketers as well as the consumers to find otherwise ways of selling and purchasing.Nowadays, online marketing has been the most efficient way for the marketers in tingeing their consumers and even the authority customers of the products that ar creation offered in the market. effectual E-Marketing Campaign Effective online marketing does not depend on the air of the monetary standard ad on the internet. Although e-commerce is efficient because it has the content of reaching the market at any unwrapn time does not bastardly that the marketers should disregard the other significant factors of marketing.Proper paygrade and marketing research be also done in order to exact a successful line of descent and beguile profit at the same time. Thousands of products ar already advertised online and many of them hand succeeded in consumeing customers aw atomic number 18ness and loyalty and ar even open to expand the business by targeting more than markets and penetrating more countries. However, the convenience of using the internet for marketing requires good concepts with appealing and persuading effects to the buyers.In other words, functionality and design ar both important in online marketing, but the strategies should still be present in order to reach the prognosis of the come with. Even though banner ads have been accepted in the society today, the company should still consider other factors that whitethorn affect the products, the consumers’ behavior, and the company itself. some(prenominal) people prefer online shopping, some seldom browse the net to search for the product that could be bought in the market, and some are just being influenced by the appearance of the web banner.Consumers’ behaviors are not being considered only by the large manufacturers; in fact, online marketing can also be risky because the business firms may not be able to reach the expectation of other segments in the market. Creativity in making web banners is important in acquire the attention of the online shoppers. Some of the banner ads are too colorful and change with animation while some appeared to be very simple. The design of the banner ads may be based on the product category or company’s proficiency in attracting the potential buyers.As marketers, observant the banner ads of other products online may fuddle them an idea on how are they vent to execute the web banner of their products. It does not mean imitating the concepts of other companies, rather getting an idea on which banner ads have the most effective online campaign and which ads did not attract their attention while browse the net. It is also necessary that the company knows what nub they would like to convey to the online shoppers. The banner ads should endure not only the image of the product but also the significance and the flaw’s unique selling marr iage proposal to get the attention of the market.Controlling the file size should also be considered by the online marketers in creating the web banners. Online campaign should consider the functionality of technology in advertising their products. Some banner ads do not reach the expectation of the marketers because they fail in the market. In other words, the web banners are often unproductive regardless of its good colors and animation. colossal banner ad does not assure a successful business for the company. sometimes bigger ads have the bigger problems in appearing online because of its file size and unfaltering graphics and design (King, 2009). Efficiency of streamer AdsMany companies have already reached a high-pitched level of success in the market with the help of e-commerce. While some companies were able to expand their businesses, some on the other hand have failed despite the nice promises of online marketing. Undeniably, marketing is another great opportunity for the companies in the market. forth from having the opportunity to gain an appropriate market share, they are able to work with technology and conform to societal changes at the same time. This new technique of advertising is now considered as most efficient and least costly marketing communication.The accessibility of computer has created a irrefutable impact to both marketers and consumers. With each click, the marketers are able to gain profit and the consumers are able to shop without taking up too much time and effort. The tract big businessman of internet is an advantage for business proceedings making the cycle of marketing easier and faster. Aside from having the order in just some clicks, the company is also able to measure the effectiveness of their online campaign. Through this technique, marketers may repair the banner ads or replace them if the company noticed that it is no longer effective (Superpages.com). The images of banner ad on the net help the company in gaining grunge recognition from the consumers. The web banner has the ability to leave a trademark on the consumers’ minds and even encourage the customers to buy the product that is being advertised. Although banner ads can give the customers only limited information, many marketers and consumers are still relying on its efficiency (Warren, 2009). On the other hand, a web banner still promises great opportunities of product appendage and business expansion. References King, J. (2009). 10 Tips for Creating an Effective waft Ad Campaign.Microsoft Small Business Centre. Retrieved February 17, 2009, from http://www. microsoft. com/australia/smallbusiness/themes/sales-and-marketing/10_tips_for_creating_an_effective_banner_ad_campaign. mspx Superpages. com. (2007). Advantages of Online Marketing. Retrieved February 17, 2009, from http://advertising. superpages. com/ schooling/advantages-of-online-marketing. shtml Warren, S. (2009). Advantages and Disadvantages of Internet Ma rketing. Ezine Articles. Retrieved February 17, 2009, from http://ezinearticles. com/? Advantages-Disadvantages-Of-Inte\r\n'