Information Management System Of Samsung Marketing Essay

Information circumspection System Of Samsung Marketing EssayWe believe that Samsung has good chance to convey success when humanness-wide mart is becoming much competitive. Samsung passel arrive at innovative trends in food market in a fashionable way of life and using the recommended conditions which select been discussed, while it is backed up by affection competency of marketing. We really believe that earlier advantage whoremaster be achieved despite Nokia has currently launched a rising knell as their mug is driven by style and price. Samsung can launch a immature product with a fashionable style and can build a new brand image that is not manufactured and launched by each different tele promiser.Sustainability of this product requires new and up to date pertinent engineering science which lead keep it for long stop. Technical and famous designers are utilize to make certain products at psyche of the new competitive orbicular and fashionable industry . Technology used is the key role player to counterchange the traditional trends in industry and this engine room is in collectived into the Cell cry to make best use of it for the potential sales.Strategic Information counmerchandising of Samsung3 Introductions3.1 Background and As make senseptionsSamsung Group of companies was found in 1938 and major leading(a) company to provide manufacturing and financial dos. Since 1980 it has make enormous climb upment in semiconductor and electronics industry. Samsung has made remarkable growth in net simoleons since last two decades. This is regarded as the ways of Samsung conducts the business and strategic cultivation worry is the pillars of the entire business at Samsung.For a long period relationships between corporate schema and study dodgings Top management of the unfalterings were not much interested. Information management systems are to be thought as same to corporate data processing and support the daily occasion functions (Rockart, 1979). Information management systems based on computer based chemical reaction to any type of interaction whether at transaction direct and issue levels etc. Although Samsung is a much consolidated company but it requires more(prenominal)(prenominal) strategic development planning system to identify more time to come projects to compete its sister companies in the world. Shipping of products and the best use of strategic information management can enhance the capabilities of the managers to identify the achievable targets of selling of new products of fashionable supples by installing the new information management systems. Supply Chain Operations need more development to advance Samsungs global business operations.4. ObjectivesFor the strategic decision making organizational digest is much important and business units concerning to organizations objectives which require accountability moldiness be clearly defined. Stakeholders essential be satisfied w ith these new strategic decisions (Joyce and Woods, 2001). The Samsung requires a corporate culture and ethics when implementing new strategies whether this strategy is adequate and can be implemented within firm. Top Management of the Samsung takes strategic decisions to buzz off important player in the Phone Industry. All units within Samsung are responsible to CEO. The CEO of the Samsung is setting a separate unit to further the start up and meeting the requirements of the customers as well as generating more revenue for its grant holders. The CEO of the Samsung has set these goals to take advantage of riches of shareholders to ensure that Samsung get out remain more profitable within market. In this way Samsung rovings testament be an independent unit driven by the goals of Samsung as it is functioning within Samsung firm and its revenue will be rewarding to Samsungs shareholders.5 Remote EnvironmentFor any firm market based view is actually important to understand the e xternal environs before they make any strategic choices. Many factors must be addressed which influence the industry and these factors include as PESETEL analysis, Porters Five Forces and globalisation drivers (Partridge, 2005).6 PESTEL analysis6.1 Political - Due to that as markets are correct so both manufacturers and operators work in an environment free of governments invention.6.2 Economic- gain in income makes the people to have more disposable income, which enables the user or customer to make selection among the best choice of mobile cells. hurt is a key factor to be focused rather addressing the underlying needs (messaging and directs) of the customers.6.3 Social- Due to rise in information society, telecommunication has turn more important for consumers in terms of leisure and work. Electronic media provides the information about the new promotion in handset mobiles and consumers are alive(predicate) of their best choice among these handset phones.6.4 Technologic al Global applied science advancement are as GPRS, GSM, WAP, Bluetooth, MMS and Cameras which are hallmark in mobile phone industry. European market is less technologically progress than their counterpart Asian market i.e. in Asia 90% phones with cameras while in Europe retributive 4% phones had handsets with cameras (Johnson and Scholes, 2001).Environment ready phones have hazardous affects on tender-hearted health due to waves which are emitted by these handsets and in addition cause potential tumors (BBC, 2004). Immense wastage created by the disposable handsets which are also non-ecological.Legal It is real difficult to patent the mobile phones designs.7 Porters Five ForcesA company needed as umpteen as possible to neutralize the v forces to generate a well competitive advantage. Porters forces (Porter, 1998) are used basically for the attraction of industry and searches sources of its competition. These forces are dependent on each former(a) and Samsung like industri es must tell apart the connection between these forces.7.1 Entry Barriers potpourri in the technology makes the entire industry to invest more in development and research, which is carried out by the firms to keep up to date that which firm has latest technology featured handsets. Companies in the same mobile phones are in competition to release a similar or conk out product than other company. Many Asian small manufacturing companies copied the design of these products and grabbed the share in market in 2002. Samsung already has good access to its provide and distribution channels but it requires more channels to spread the Samsungs products more successfully. Due to globalization the cost of products is decreased. Entry barriers are resurrected to make the marketing more effective focusing upon fashion and exclusively.7.2 BuyersBuyers power is very economically beneficial for the manufacturing companies as operators purchase the products in bulk and super sum of money is inves ted to keep their constant demand of good calibre products. This large sum money provides necessary funds to research and develop to pay the customers with their demands. It shows the buying power of the customers which is a cyclic process and favors the operators. Consumers of Samsungs products are separate into two groups, one of them group wants to purchase the product based on price, style and quality while other people living in China and Philippine pay laster prices than their counterparts living in European countries. Users in Britain and Germany get mobile phones subsidized while people in Asia and Italy purchase the phone at full price. Buying power for the Samsungs products is seen as powerful due to users loyalty towards the new fashionable products.7.3 SubstitutesBetter technology in future can be the best alternative of the mobile phones. PC based application are possible substitutes for messaging done Yahoo Messenger and people always return to mobile phones call a s the call charges escalates. Because mobile phones provide very massive dodge so less alternative of mobile phones are available.7.4 SuppliersSuppliers are high in numbers and therefore switching costs is low. Suppliers have very feeble power having very limited bargaining supremacy.8 drum AnalysesSamsung is one of largest group based in South Korea that works oecumenic as subsidiaries. Company has focused on electronics products and service activities. Samsung Electronics is a major manufacturer of random access memory chips and mobile cells as a whole sets.Strengths8.1.1 Credit ratings ImprovementsIn 2002 company made a wondrous increase in credit rating as it also made previously in 1996. This shows that Company has recovered from the financial crisis and raised the corporate image of the Samsung Company.DiversificationCompany has made continuous transformation of variegation through its entire business. This is achieved due to competitive pricing of mobiles phone products an d catered the grant demand. This has forced the competitors to expand its shares in market.Telecommunication BusinessNew products of mobiles phones with advanced features (cameras, voice dialing and color screens) are added to its sale. Handset mobiles increased its sale up to 48% in 2002 and have become one of the largest mobile phone manufacturers in world.8.2.0 WeaknessesPrices of the memory chips has fallen which constitute a major component part of its revenue collection.Due to fluctuation in telecommunication demands and technology issues has wedge on the revenue collection. A slump in demand can be averted by the competitors improvement in fashion and new designs.Mobile phone business requires Samsungs more investment to protect its market shares and stability. new(prenominal) areas of company which require more attention are the fast SCM.8.3.0 OpportunitiesSamsung has invested to a great extent in marketing and internal research and development products during last 10 y ears. Company wants to build a system for research and development that will stimulate the demand and SCM.A number of affiliated companies are exchange in recent years in order to build it and sicken its debts.Samsung has restructured its business to surpass the Hyundai to become the largest company of the South Korea.Samsung is now expression itself in Easter Europe and India market to build a globally integrated business administrative system to improve its international network infrastructure.8.4.0 Threats8.4.1 Strong CompetitorsLG and SK groups are the competitors of the Samsung in South Korea and also other major companies across all areas of its entire business. Samsungs competitors in electronics include the Micron Technology, Sony and Matsushita. Nokia is also major competitors in the area of the mobile phones production.8.4.2 Safeguarding the Property RightsSamsung is manufacturing and marketing new products each year. Samsung is facing the problem of safeguarding the p roperty rights which are crucial to defend its competitive edge.9 Alternate strategic approachesSamsungs rival companies may advance good designed mobile phones with better technology to make battle with other companies. Smaller companies are using this trend in Chinas market and copied the products of major companies. Using Samsung mobile phones, user can perceive the quality and style of the manufacturing company. Technology used is the potential of the Samsung to compete other companies in the market and generate more revenue. Customers will find it more pleasant when product is not potentially out of date up to a year in terms of its functionality. It could increase the demand and prove in the long run cheaper.What are the strategic options in future to grow more economically the Samsung? It can be seen as9.1 PriceThe price of the Samsung mobile phones must be in approach of common users ensured with quality and services. This will gain the customers to increase the demand of products.9.2 DistributionSupply Chain Management must ask its retailer to display the products in highly fashioned apartments and stores, which will impact the brand image of products.9.3 CountriesEurope, Asia and America are the major world markets. European countries are wealthier than other countries, so Samsung mobile phones must create there with advance features.9.4 OperatorsOperators and retailers have high power of buying these products. They know the degree of the price of the end-consumers. Operator can sell these products very efficiently.9.5 vane MarketingSamsung mobile products are very crucial because new brands have been added to already list of mobile phones sets. Marketing of these products must be in fashion world and role models are very significant.10 competitive advantages / CSFsCritical Success Factors CSFs measure the existing strengths and advantages in Samsung. Rockart (1979) has defined the slender success factors being in the limited areas for a bu siness with hunky-dory results, that ensures the competitive performance of an organization. CSFs are critical factors which represent many things in a firm and must go in right manner to flourish the business. CSF basically discusses the objectives of the business that is under review. This technique is used by the people and its value is lost when used below the third level in an organizational hierarchy (Ward, 1990, p.164). Samsung has improved its ability to recycle the sources and essential the cell phones more plausible for users. Strategic transformation of RD center has neutered the organization and progressed the business unit value (Park, Sangmoon,Gil, Youngjoon, 2006). Samsung is providing best customers services in following areasSamsung facilitates best and costs valuable solutionIt provides unique service at homes without any change of mobile terminal and provides automatic quickness and remote operations for users feasibilityValue creation for End Users is a grea t advantage of the Samsung. It provides voice service, fast data service and equip/wireless service to its customers.Samsungs efforts are proving to be fruitful because their SCM six sigma plan is very useful to produce talented specialists. It is expected that six sigma will play a vital role for global optimum. Branding strategy of sponsoring big events like Olympics and placements of its products at festivals is a good move of Samsung. mutation from 2G to 3G technology that emphasizes on multimedia is good change in technology strength. However new changing technology can solve many technology issues and can bring key driver changes in the Samsungs mobile phone industry. Currently market is dynamic and if Samsung goes away of this it could damage the sales.11 ConclusionsAfter the external and internal analysis it is required that strategic issues in Samsung must be addressed immediately. Best information management system can resolve these strategic issues by implementing the current strategy to maintain the long term competitive advantages. Samsung being the key driver of technology transition of mobile phones industry can sustain its continuous and new competitive advantages. Samsung is not likely to fail because mobile phones are relevant to customers demand and up to date. Samsung has focused much upon the brand marketing because global market is highly competitive and dynamic. Sigma program is key factor to develop the Supply Chain System. On the one hand Samsung is very approbative to facilitate the end users with best quality services and on the other hand it is generating more revenue for its shareholders. Finally Samsung mobiles are designed by talented designers it ensures that products are displayed at best events of the world and remain forefront at the fashion industry.