'Company Profile Essay\r'

'Introduction\r\nBAYO is instance of a specialty barge in that right off competing to other leading specialty store. We overhear to meet the following objectives upon conducting this study: To appoint the retail format of BAYO and its competitors, To study and go steady the company’s retail format, To spot the advantages and disadvantages of BAYO with its competitors, To identify the strength and the weaknesses of BAYO and aTo help better the proceeds provided by BAYO to its clients.\r\nBrief tale of the company BAYO started out as a do-to-measure dress up shop in Makati. The requisite to expand grew bigger when BAYO launched its ready-made line. In 1992, the growing demand triggered the presidential term of Lyncor, Inc., so a manufacturing firm, to support BAYO. â€Å"BAYO,” an ilonggo term which means, â€Å"dress” in English was elect by the owners of the company since they ar from Bacolod. BAYO reflects a clean, genuine image. BAYO caters to women who embody the laid-back, casual life-style who take for preference for stylish tho chaste appargonl.\r\nBAYO is a testament of what the Philippine bay window do in straight off’s competitive surround. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its rich ostentation in being Filipino. This is what desex the steel apart, its devotion to staying true to its grow as a Filipino stake. It has no pretensions on what the brand image is exclusively approximately and rather keeps in melodic phrase with the brand’s origin, which is still Filipino. BAYO revolves somewhat who the Filipina authentically is in all her incompatible facets and how she evolves with beat merely still maintaining her intelligible pagan attributes.\r\n connection profile\r\nPeople lowlife the company: Lyn Agustin and Corcor Bitong, the owner of BAYO. What the company does: BAYO, a ready-to- give away dress company that straighta sort has a total of 53 branches †18 franchised and 40 company-owned †within Metro manilla and Bacolod City.\r\nWhen the company started: Agustin and Bitong started their business in 1992 and started franchising in 2001.\r\nHow the company grew: Agustin and Bitong started out a fair made-to-measure dress shop in Makati City. provided when their demand and clientele grew, the sisters, together with their husbands, open Lyncor Inc., a manufacturing firm and began w ar their women’s clothing designs in earnest.\r\nBAYO philosophy\r\nBAYO has invariably taken pride in our unbroken effort to provide the Filipino passel with the following:\r\n• Quality Merchandise.\r\n• Quality Service.\r\n• reasonable Prices.\r\n• Comfortable and world class shop experience.\r\n• Fair labor\r\nBAYO started out as a made-to-measure dress shop in Makati. The pick out to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing deman d triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO.\r\nâ€Å"BAYO,” an ilonggo term which means, â€Å"dress” in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, holy image. BAYO caters to women who embody the laid-back, casual lifestyle who obligate preference for stylish yet classic apparel.\r\nBAYO is a testament of what the Filipino can do in today’s competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what posit the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all close and rather keeps in tune with the brand’s origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultura l attributes.\r\nBAYO’s strength lies in its ability and skill to ready classic and stylish apparel and keeping in tune with what its market demands. Its focus is focus on on its products, making them of right-hand(a) calibre at very affordable prices.\r\nBAYO offers classic pieces of ready-to-wear apparel from blo determinations, tees, pants, jeans, skirts, accessories such as footwear, bags, jewelry and other merchandise, which can be easily be mixed and matched. BAYO aims to create a lifestyle for women by providing them with diverse range of products.\r\nBAYO’s corporate organize has a very casual environment as well as a friendly atmosphere between attention and employees. People treat each other like family, which renders it easy to communicate and compete with each other. This contributes greatly to the success of BAYO because it paves the trend for a better working environment, which in turn promotes teamwork. BAYO’s national allegiance is to be able to provide usance and to be able to raise the local industry to higher levels. Its goal is to be able to penetrate the global market and promote it as a Filipino brand.\r\nStatement of the problem:\r\n1. What is their merchandise?\r\nBAYO is focused on providing wide variety of merchandise assortment and other accessories. They did not that focus on clothing but in any case offer complementary accessories to have overall makeover.\r\n2. What is their Store Design?\r\nBAYO arrange and designed their products according to color. This is one way to attract customer’s attention. The store’s wall is made of water ice so that customers can see the products by dint of the glass. They also have chairs for customers to sit on while waiting. They also have a separate rack for accessories and every week they have a new set of design of their product.\r\n3. What is their Market Segment?\r\n geographical\r\nCity and Municipality: Makati City and Taguig City\r\nuniver se Density: Urban and Suburban\r\ndemographic componentation\r\nAge: 17-22 and 23 up\r\nGender: female\r\nFamily life one shot: Single, young, married, in a relationship, married with children, marooned and others. Occupation: Young urban professionals, students, housewife, bloodless collar jobs.\r\nPsychographic Segmentation\r\nFemales usually go to mall to seek for a need or to window shop realizing that females are innately sophisticated. Because of this reason probably they are the possible target audience. As clothing stores the focuses on women’s apparel, we are targeting females that are forgetinging to submit or lift out the latest vogue. Instead of targeting females in the amphetamine class, we focused on the market segment in the nitty-gritty class realizing that stop number class would prefer to visit stores having much than expensive products.\r\nBehavioral Segmentation\r\nFemales chiefly provide sufficient time in visiting malls to look for products that will make them feel more beautiful. They give more effort in choosing, scrutinizing and deciding on which product they want to purchase from the factors of price, design, fashion and character. Usually, females buy a product to have self-esteem and be in. Primarily, females who seek for job, already workers and students probably have the intention to go to BAYO store as well as using it for applying for a job and hang-outs.\r\n ingest Segmentation\r\n• Females that are looking for Graeco-Roman but casual wear • Accessories that will complement in the casual wear that will fully satisfy the taste, preference, occasion, professions and societal activities for the customers • Apparel with good and high quality materials that can be used in applying in profession and occasionally purpose.\r\n4. wherefore did they situate on that Location?\r\nBAYO’s location in MARKET-MARKET TAGUIG is advantageous because it’s located near at military action cent er which you can find a customer, and their location of the store is easy to be seen because it is near at entrance and it is good for competition. BAYO location in Market-Market has a 96.50 second power meter and they are one of the branches of BAYO.\r\n5. What is their merchandising approach and their market positioning? selective service Based on observation, BAYO intensified their publicizing by having lots of billboards. Also, BAYO strategically use well-known artists to promote their products so that it will be attractive and convincing. These appeal made the products easy to remember. They also have a company sale which is held every building block month of July and the other sales progression of their store is depending on the mall sale. BAYO Company have a color campaign, those are Yellow for Happiness, Pink for Sweetness, Orange for creative thinking and Purple for Sophistication.\r\n6. Who are their competitors?\r\nTheir competitors are penshoppe, folded and hung, i ncessantly 21, kamiseta, tribal.\r\n7. Who are their target markets?\r\nTheir target markets are the teenagers or middle ages.\r\n8. What is their customer service?\r\nBAYO is giving a high customer service by means of providing spare iron and fold for purchased apparels. There is also a salesperson assisting the customers in the impregnation area.\r\n9. How do you handle your customer’s complaints?\r\nBAYO should know first their complaint about their product and give them possible outcome to satisfy their customers.\r\n10. Do you have your fixture customers?\r\nBAYO have their regular customers like teens and middle ages.\r\n'